2 2
3 3
The next slide in our presentation 4 4
aims to describe some of the key characteristics of Kinemax's strategic positioning. 5 5
We will create a simple scheme that will describe the company's Business Formula and 6 6
point out exactly what separates the company from the rest of the market. 7 7
We'll build a structure that can be applied in a number of different situations. 8 8
Let's open PowerPoint and start creating the slide. 9 9
Gridlines can be a useful tool, which allows us to get a better idea of spacing. In order to find them we have to go to the View tab. 10 10
Here we can click on "Gridlines". 11 11
The first thing that we'll do is add a text box in the center of the slide and type "Kinemax's business model" inside of it. 12 12
Let's center the text, 13 13
adjust its font to 24, 14 14
put it in bold, 15 15
and then color it in dark blue. 16 16
We can put additional emphasis on the text by opening the format text affects menu 17 17
In order to do that we need to select the text, 18 18
right-click on it 19 19
and choose "Format Text Effects". 20 20
Here we can add a shadow effect, which is transparent at 90%. 21 21
A less transparent effect could be irritating for some people. 22 22
Ok. Good. 23 23
Let's add a rectangular shape. 24 24
I will right click on it, 25 25
adjust its font size to 12, 26 26
its color to dark blue. 27 27
Let's put it in bold 28 28
and introduce a new white outline. 29 29
Then I'll open the Format Shape menu and add a shadow effect that is transparent at 80%. 30 30
I prefer to add shadow effects to the various shapes in PowerPoint because they tend to 31 31
enhance their appearance, if the right percentage of transparency is used. 32 32
Let's copy and paste the box that we have just created 33 33
seven times. 34 34
I will place two boxes on each side of the text. 35 35
We will use these boxes in order to describe the company's business model - 36 36
each of them will point out a specific feature, 37 37
which shapes the company's business in a significant manner. 38 38
Note that we're able to order the boxes around the text with ease thanks to the auto alignments feature available in PowerPoint. 39 39
I would like to point out the relation between the text 40 40
and the dark blue boxes. 41 41
Let's add a triangle shape, 42 42
color it in blue 43 43
and remove its outline. 44 44
As usual, we'll apply a shadow effect that is transparent at 80%. 45 45
Let's copy the triangle shape and place it next to each of the dark blue boxes in the following way. 46 46
It is not always necessary to use the Ribbon commands in order to rotate an object. 47 47
We can instead select it 48 48
and use the green rotation handles that appear. 49 49
We can drag the handle in the direction we want to rotate the object. 50 50
In this example I will rotate the triangle shape 51 51
in a way that it points towards the text. 52 52
Each of the boxes will describe a relevant characteristic, which shapes the company's business. 53 53
1) Kinemax targets a niche market. The company's products are specifically created for younger audiences. 54 54
Such positioning allows Kinemax to grow rapidly in an already saturated industry. 55 55
2) The company's international presence is crucial for its marketing and growth prospects 56 56
3) Kinemax's extended service line offers a complete service to its customers. Children are 57 57
fascinated by the whole range of service that they can experience in the firm's locations. 58 58
4) Kinemax has a strong bargaining power against movie producers, because it is a major buyer of children's movies. 59 59
5) The firm's strategy is to leverage children's impulsiveness 60 60
and the parent's dedication to their children 61 61
on holidays and special occasions. 62 62
6) The promotional events organized by Kinemax are a cornerstone in its strategy. Kinemax organizes special events such as 63 63
mini-concerts, sports competitions, celebrity visits, etc. 64 64
7) The Brazilian Joint Venture that the company formed is a testimonial of the fact that 65 65
the company is eager to partner with local players in order to break into new markets. 66 66
8) Kinemax is eager to establish its leadership in Europe. The company plans to start 67 67
operating in Spain and Netherlands by the end of 2014, 68 68
and in Norway by the end of 2015. In addition to that 69 69
The company plans to expand in South America. Kinemax is keen on accessing growth markets. 70 70
This completes our slide. We described some of the most important characteristics of the company's business. 71 71
The next slide in the presentation will focus on the company's geographical footprint. Thank you for watching!